Esra The Label is an Australian childrenswear brand creating elevated, gender neutral pieces for everyday wear and play. Thoughtfully designed in Australia and produced in small batches, our collections embrace a slower approach to fashion - prioritising comfort, longevity and effortless style.

The name behind our brand was inspired by our son and is the heart of everything we bring to life. As a small family business, we create timeless essentials with a genuine love for colour, texture and intentional design.

Our designs begin with fabrics chosen for their softness, durability and lasting quality, ensuring every style feels as beautiful as it looks. Each collection pairs effortlessly with the last, so every piece can be worn, loved and passed on for years to come.

Thank you for being here with us. We're so grateful you've found Esra The Label and we can't wait to share this journey with you! 🤍